| Have a look at some of our clients’ projects and how we came up with solutions for their marketing requirements. |
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| Industry: |
Tourism, Train Tours |
| Objective: |
To develop a brand and supporting marketing tools that will differentiate the company from other tourism and train tour operators in South Africa. |
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| Solution #1: |
J-Square Marketing and Events designed a logo that is different from the other tourism companies, especially the other train tour companies in South Africa. |
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| Solution #2: |
J-Square Marketing and Events designed a very informative and user friendly website that is once again, very different from the other tourism companies, especially the other train tour industry.
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| Solution #3: |
J-Square Marketing and Events designed professional e-mail signatures for all JB Train Tours’ Staff members as e-mails are one of the most popular communication tools. Using the e-mail signature as a marketing tool, the website as well as new tours or specials can be advertised in EVERY e-mail.
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| Solution #4: |
J-Square Marketing and Events designed a monthly e-newsletter to be sent out to all current clients and people that have enquired about JB Train Tours. This powerful marketing tool is encapsulating reminders, has industry related news, inform readers about specials and upcoming tours, refer a friend options and many more.
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Case Study #2: J-Square Marketing and Events (www.j2marketing.co.za) |
| Industry: |
Marketing & Events |
| Objective: |
To develop a brand and supporting marketing tools that will differentiate the company from other marketing companies in South Africa.
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| Solution #1: |
J-Square Marketing and Events designed a logo that is different from other marketing companies by making it basic yet effective. It has a fresh, uncluttered and organised feeling to it, as this is the way the company operates.
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| Solution #2: |
J-Square Marketing and Events designed a website that is fresh, uncluttered, organised and very user friendly by showing examples of previous work done and showing what the advantages to clients are when making use of their professional services.
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| Solution #3: |
J-Square Marketing and Events designed professional e-mail signatures for all J-Squares’ staff members as e-mails are one of the most popular communication tools. Using the e-mail signature as a marketing tool, the website as well as services or even specials can be ‘advertised’ here.
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